About Me
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About Me ✿❀✿❀
Originally from the Chicago suburbs, I studied journalism with a specialization in strategic communication at Indiana University- Bloomington (IUB). While at IUB, I also minored in Spanish and marketing and received an honors certificate from the Liberal Arts and Management Program. I graduated in May 2022 Summa Cum Laude and was inducted into the Gamma of Indiana Chapter of Phi Beta Kappa and the Indiana University Chapter of Kappa Tau Alpha.
During my undergraduate studies, I was involved in the Beth Woods Chapter of PRSSA, Women in Media, Student Leaders in Civic Engagement, and the Jill Behrman Color the Campus 5K (JB5K) Student Steering Committee.
My greatest participation was in the Jill Behrman Color The Campus 5K Student Steering Committee, where I began my involvement as a Promotions and Recruitment member and ended as the Co-Chair. For my dedication, I was given the JB5K Outstanding Committee Member award in 2022.
I also spent the summer of 2021 completing PR Council’s Agency-Ready Certification.
My professional career in Bloomington began with a public relations internship at My Sister’s Closet of Monroe County (MSC) in May 2021. I continued this internship during the fourth year of my undergraduate studies by contributing to the social media accounts (including creating TikTok content with other interns), creating print materials on programs like Photoshop, Illustrator and Canva, and helping out with in-store operations and design.
After I graduated, I was offered the role of boutique manager throughout the summer of 2022. On top of my roles with their social media, I was also in charge of resale pricing, providing client services, and managing volunteers, interns, and employees.
When I moved back home after graduation, I continued my involvement with MSC as the Social Media Marketing Manager. In this role, I was in charge of MSC’s social media presence on Facebook, Instagram, LinkedIn, X (formerly known as Twitter), TikTok, YouTube, and Alignable. During this time, I became more familiar with Meta Business Suite and received a LinkedIn certification in Asana. After 10 months in this role, I was promoted to Marketing Director.
From May 2023 until the beginning of March 2024, I planned, executed, and analyzed social media channels. I also mentored marketing interns, created marketing manuals and brand identities for the nonprofit, and worked on WordPress to develop consistent language on the website. I also undertook the role of the Executive Board Interim Secretary from July 2023 to February 2024. As Interim Secretary, I created agendas and meeting minutes and maintained consistent communication throughout the board.
In my last couple of months at MSC, I also maintained a secretarial role in the Event Planning Committee for their 25th Anniversary Gala. I also filmed and edited a client video exclusively shown at the event, and was in charge of AV during the event.
I am looking to continue my career in marketing and strategic communication. Additionally, I am available for freelance opportunities in social media content creation.
Experience
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Experience ✰✰✰
My Sister’s Closet of Monroe County
Marketing Director May 2023 - March 2024
Continued social media marketing roles and intern supervision.
Conducted analysis to aid content strategy, which increased net sales by 27% since the previous year.
Edited website content, resulting in a Google SEO Page Score improvement of 14 points.
Became the Interim Board Secretary in July 2023 and led planning for the 25th-anniversary gala.
Social Media Marketing Manager August 2022 - May 2023
Developed, produced, and posted content for the nonprofit’s social media accounts.
Increased Facebook likes by 125% and Instagram profile visits by 412% since taking over accounts.
Managed marketing interns by assigning tasks that aligned with the objectives of their internship.
Store Manager May 2022 -July 2022
Managed volunteers, interns, and employees in the day-to-day functions of the two boutiques.
Increased net sales by 104.48% from the previous year, and 41.7% from the previous three months.
Public Relations Intern May 2021 -May 2022
Developed and produced social media material for the nonprofit’s Facebook, Instagram, and TikTok.
Jill Behrman Color the Campus 5k Steering Committee
Co-Chair of Steering Committee May 2021 - May 2022
Facilitated meetings, activities, and social events for the executive and general committees.
Assisted in marketing and increased registration by nearly 200% from the previous year’s event.
Awarded the 2022 JB5K Outstanding Committee Member Award.
Co-lead of Promotions and Recruitment February 2020 - May 2021
Facilitated sub-committee meetings regarding the planning and execution of strategic advertising.
Promotions and Recruitment Member February 2019 - February 2020
Planned and executed strategic promotional efforts, based on participant feedback from the previous year.
Noodles & Company
Cashier April 2021 - August 2021
Communicated clearly and effectively with customers, fellow employees, and supervisors.
Handled transactions on the store system and third-party systems.
Prepped and packaged orders, and cleaned according to COVID-19 protocols.
Awarded as the June Noodler of the Month.
Bloomington Sandwich Co.
Cashier August 2019 - November 2020
Maintained warm and friendly customer service throughout the dining experience.
Went on deliveries to customers within walking distance.
Communicated orders to the chef through a manual system.
Prepared fried items, packaged the orders, and cleaned the restaurant to protocol.
Arlington Heights Park District
Recreation Park Support Staff December 2017 - March 2020
Maintained the front desk, answering questions and scanning in passes for patrons of the park.
Closed and locked up the facility at the end of the night.
Education
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Education ✎✎
Indiana University- Bloomington
Bachelor of the Arts in Journalism Specialization in Strategic Communications
Liberal Arts and Management Program Honors Certificate | Minors in Marketing and Spanish
Memberships in Phi Beta Kappa, Kappa Tau Alpha, PRSSA-Beth Woods Chapter, Women in Media IU, and Student Leaders in Civic Engagement IU
Graduated with Highest Distinction, Departmental Honors, and Hutton Honors College Notation
Buffalo Grove High School
Memberships in National Honors Society, Class Board, and Spanish Club
Participated in Cross Country, Soccer, and Peer Tutoring (Lit Lab)
Semi-Finalist in District 214 Entrepreneurship Competition
Graduated with Highest Honors and Seven-Semester Honor Roll
